JOHN MACALUSO
Narrative Writer
Creative Strategist
Bestest Friend

6 days before that little game they call the Super Bowl, our client decided they wanted to get in on the fun. So, with a fraction of the budget and a timeline that was laughable, my partner and I decided we were up for the challenge. We ultimately decided to do what we do best... Reverse-engineer an idea from a pun. We bought a parking spot outside the stadium, outfitted a truck with a booth and snuck Denny's into one of the most locked-down, pay-to-play televised events in sports. 

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Then, like everyone else was (obnoxiously) doing, we teased our spot on social.