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JOHN MACALUSO
Writer/Filmmaker/Best Friend

CHROMATIC SELF-EXPRESSION
When Le Creuset launches a new color, they don't describe what it looks like, they lean into what it feels like — aiming to speak to the exact type of cooking enthusiast who will see it as an opportunity to express themselves. This, for writers, creates a fun poetic challenge.
For the launch of Nuit, Le Creuset had the fun added obstacle of already having cookware available in various shades and tints of blue. So, our first challenge was finding separation from the other colorways.





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