THE PROBLEM: 

Reynolds Lake Oconee is an active community unlike any other, hidden just 85 miles East of Atlanta. The problem is that it is hidden. And inspiring C-Suite Execs to call it home (or even second or third-home), is proving more and more difficult. Especially as young-money enters the equation. 

​

THE INSIGHT: 

People long for the feeling Reynolds actually provides. A true escape. A permanent escape. Away from work emails and city commutes... And for sportsmen and women, Reynolds Lake Oconee is a dream... From The Sporting Grounds, dedicated to target shooting, off-roading and fishing, to The Kingdom, a unique tour-caliber experience for true golf lovers. 

​

THE IDEA: 

We decided to capture those two unique amenities in two separate videos. Videos that allowed the viewer to really feel the environment... The excitement... The call of Reynolds. These were created initially as longer-form videos for a sales team, then cut down for social, email and more.