Christmas Eve, Denny's decided to launch a free pancake promo to encourage people to order their diner favorites online. So, we decided to support it with the story that Santa is absolutely tired of cookies and this year, he's humbly requesting pancakes by the fireplace instead. With a minimum budget we set out to make a forced perspective press conference set so we could launch a multimedia release that was as fun and festive as the xmas season itself.

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