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A LITTLE GIRL SHOWS
GROWN-ASS-ADULTS HOW SIMPLE SAVING CAN BE

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Voya likes to order one-off campaigns and that means we get to have a lot of fun as creatives on the account.  

 

With Orange-Aid, we really wanted to take the sweat-inducing fear out of financial terms and help normalize retirement for everyone. We wanted people to start taking that shit seriously. Because the saying is true: It’s never too early to start thinking about retirement. 

 

Creative Director: Rich Cutter
Writer/Director: John Macaluso
Art Director: Linda Fung

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CONTACT
THIS GUY 
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I'd like to talk to you, you'd like to talk to me... And if you don't tap the link below and email me, we'll just keep circling this way forever.

 

Sad, huh?​

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