JOHN MACALUSO
Narrative Writer
Creative Strategist
Bestest Friend
BREAKING: THE SUN IS EVIL AND WE'RE ALL GOING TO DIE
Press Coverage: Ad Age, AdWeek, MoonpieSunbad.com
THE PROBLEM:
The sun (yes, that one) seems pretty intent on killing us all. Whether it's swallowing us whole soon-ish, or just plain burnin' our skin, it's clearly out to get us.
THE INSIGHT:
We decided to lean on MoonPie's established hatred of the sun to create a fun limited edition product AND make the moon the most-talked-about thing in the sky this summer.
THE IDEA:
Our goal was to make sure everyone was in on the joke. And what bigger joke is there than 90s aesthetic? I channeled my old, 10-year-old self, and got to work writing a jingle and planning a music video that could support our product:
Bottles of sunscreen... That smells like MoonPie marshmallows... (of course).
Creative Directors: Patrick Tice, Morgan Crego McLees
Writer: John Macaluso
Art: Robbie Cobb
Producer: Caroline Deason
Web/Digital: Walker Reed