A super dumb idea: FOR CHARITY. My favorite kind. This was another case of something that felt small initially, but once we got on set and realized Stephen Curry actually loves this sub... It kinda blew up. Ended up raising a good amount of $$ for Eat.Learn.Play. and Subway matched the final bid. All in all, good social activation. 

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Creative Directors: Aaron Fisher, Ryan Contillo
Writer: John Macaluso
Art: Robbie Cobb